About Maison d’Yves
An couture brand with a modern twist of traditional pattern cutting. Creating a timelessly elegant and heavily embellished collection, exploring 70’s and 80’s fashion with modern techniques and finishes, looking at new creative techniques to create floral shapes. Taking aspects of traditional womenswear and historical references yet twisting this with high-quality fabrics and innovative silhouettes.
The importance of this brand revolves around creating timelessly elegant designs, showcasing our craftsmanship through the luxury finishes and creative pattern cutting. Modern, with traditional features, keeping our aesthetic grounded to couture fashion and our consumers desires. With the use of digital software for pattern cutting, we are able to provide to our customers the opportunity of virtual fittings. We continually pursue excellence and the very best in design and craftsmanship striving to set new standards of quality by fusing tradition and modern luxury, we create products that remain true to the values of the brand that confirm our absolute commitment to providing the highest levels of quality that allow us to set the tone as an innovator in the world of luxury
Meet the Designer
Ivaylo Petkov is our CEO and Creative Director of the house. Since young age he was dreaming of becoming a fashion designer, to create and inspire people. His love for fashion comes from his grandmother who taught him all the tailoring techniques and pattern cutting skills she knew. In 2006 he has been accepted to the high school of Light Industry in his home town, where he continues his education as a dressmaker and pattern cutter. After his graduation in 2009 he moves to London to pursuit his dreams. During his years in the big city he explores the history and the culture of the country. In 2018 he receives a letter of acceptance of his application for Arts University Bournemouth. In 2019 he starts his internship at Lee Paton Couture as a part of his education program, where developed his couture knowledge and fashion experience. In 2021 Ivaylo graduates from university with Bachelors (Honours) in Fashion Design and decides to create his own brand Maison d’Yves hoping he can change the fashion world to a better future.